Challenger of Assumptions

Helping associations, AMCs, event organizers, and industry leaders make smarter moves around events, AI, revenue, and growth.

Why Rich?
You don’t bring me in for theory.
You bring me in to challenge assumptions, connect the dots, and give your team or audience ideas they can actually use.

My work sits at the intersection of:

  • Association and AMC strategy
  • Event growth and attendance behavior
  • Sponsorship and revenue performance
  • AI and emerging technology

Trusted by associations, event organizers, and industry leaders across:

  • IAEE
  • ASAE
  • AMCs and Independent Show Organizers
  • Higher education and specialty verticals

What’s a Wonk?
By definition, it is a person who likes to think about or study something and spends a significant amount of time doing it.

Planning an event or conference?
Working on a story or article?
Want ideas and insights?

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